Projects

Let's take a look at some of the clients I've had the opportunity to work with.

Integrated Marketing Communication

HAY

This portfolio presents an integrated campaign for HAY’s Festive Collection, aimed at boosting seasonal engagement in the Dutch market. Through cohesive storytelling and cross-channel strategy, the concept reflects HAY’s design identity while inspiring holiday gifting and home styling.

Global Trends In Internal Communication

FrieslandCampina

This project tackled internal communication challenges at FrieslandCampina during the Debic brand’s expansion into Southeast Asia. I developed the “Connect to Grow” strategy to boost employee engagement and strengthen collaboration between the Global and Southeast Asia teams.

Corporate Communication in Organizational Change

timeframe

Developing an internal communication campaign to boost employee retention and an external campaign to attract qualified applicants, supporting timeframe's corporate identity transformation after two decades.

Graduation
Thesis

This thesis explores how micro-influencers affect consumer attitudes and purchase intentions toward B Corp-certified fashion brands among Dutch women aged 20–29. It offers actionable strategies for brands to build trust, boost awareness, and drive sustainable fashion choices through authentic influencer partnerships.

Media Relations

Blake Lively

This project presents a strategic media relations plan designed to help Blake Lively rebuild her public image following backlash surrounding the film It Ends With Us. Through a mix of advocacy partnerships, a podcast campaign, and thoughtful messaging, the plan repositions her as an authentic, socially responsible public figure.

Research Customer Journey

Intratuin Presikhaaf

At the request of our client, Intratuin Presikhaaf, our team developed a comprehensive Customer Journey Strategy aimed at addressing and resolving challenges within their current customer experience.