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Customer Journey Research
Client: Intratuin Presikhaaf
After experiencing the customer journey ourselves, as well as conducting qualitative research which includes interviews with customers of Intratuin Presikhaaf, we found a hidden issue: navigation and lack of information. In order to enhance their customer journey, we recommended Intratuin Preshikhaad use a "handy navigation scanner"- a solution that can solve two problems at once.
We received a request from Intratuin Presikhaaf to discover potential problems in their existing offline customer journey. How can we improve their customer journey to make the customer feel attached to the brand and return to the store in the future?
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