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Integrated Marketing Communication
Client: HAY
This portfolio presents an integrated campaign designed for HAY’s limited-edition Festive Collection. The campaign aims to elevate seasonal brand engagement by combining thoughtful storytelling, cohesive visuals, and channel alignment to inspire holiday gifting and home styling.
With a focus on the Dutch market, the strategy blends online and offline touchpoints to reflect HAY’s minimalist design identity while creating a warm, celebratory atmosphere that resonates with modern consumers.​
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